Product Designer and Storyteller based out of Toronto/Hyderabad.

I design simple, intuitive interfaces that solve complex problems.

SERVICES

0 to 1 products in complex domains in B2B SaaS

UX Writing & Content Strategy

Primary and Secondary Research, Surveys, Usability Testing

Landing pages, Marketing websites


Featured Case Studies

Some of the case studies are password protected. Please reach out on LinkedIn if interested!

Operations Management Tool in Landscaping

B2B SaaS MVP for streamlining the workflow of Operations Manager in Landscaping firms

🔒 View Case Study

Easing Decision Making for Ordering Food Online

Food delivery mobile app concept for people who want to eat but don’t know what to order

🔒 View Case Study


Design Process

Every project is unique and there’s no one-size-fits-all approach to design. I take into account the context, deliverables and deadlines to optimise and deliver the best design possible within those constraints.

Understand

The needs of the clients, end-users and the business context

Adapt

Work agile and adapt design methodologies best suited for the project

Deliver

Designs and related artefacts on time, as promised


AI To-do app

What makes a task planner, AI-powered?

View Case Study

Play

Audible for VisionOS


Something in common?

I love to discuss anything design related, and many things outside of design, if something here caught your attention, stop by my LinkedIn to say Hi.