Website Redesign of a AI Construction-Tech Platform
Doxel combines AI with photo-documentation to provide constructed-informational model updated real-time in a simple manner so that on-site workforce can make better decisions easily.
The goal of the redesign was to give a holistic uplift of the website to address fundamental issues including lack of contextual understanding and low conversion rates.
Team
Aakash R
Suma M
Harshita J
Shibam D
Platforms
Web and Mobile
Role
Information Architecture
Hi-fidelity Wireframes
UI/Web Design
Prep Work – The Secret Sauce
Handbook
We distilled our understanding into a Key Takeaways Handbook, an internal wiki
Personas
Detailed user personas of stakeholders to guide us in designing more user-centric web pages
Positioning
We analyzed competitors and suggested various Positioning Approaches to get the tone and direction of Content Design
Principled Approach
Show, don’t Tell
Information is communicated visually be it product features or benefits.
Content-First
Hi-fidelity wireframes to focus on content before jumping to UI design
The Human Touch
Highlighting the human aspect to connect AI Tech with Construction
Optimize the Path
No dead-ends, relevant lead-ins to provide pathways across the website for users to gain more context and information
Minimal, Energetic, & Authoritative
Dynamic stripes, bright and energetic accent color orange, distinguished font Archivo and minimal and clean iconography
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Suma Mandalapu 